The Power of Habit: Why We Do What We Do in Life and Business

The Power of Habit: Why We Do What We Do in Life and Business

He examines why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. He visits laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. And he uncovers how the right habits were crucial to the success of Olympic swimmer Michael Phelps,

This book is divided into three parts. Each part explains a different aspect of why habits exist and how they function.


The Power of Habit: Why We Do What We Do in Life and Business

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.

Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.

At its core, The Power of Habit contains an exhilarating argument:

The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work.

As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Praise for The Power of Habit

“Sharp, provocative, and useful.”—Jim Collins

“Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed, but how to kick bad ones and hang on to the good.”Financial Times

“A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
“You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind
“Entertaining . . . Enjoyable . . . Fascinating . . . A serious look at the science of habit formation and change.”The New York Times Book Review

From the Inside Flap

Most of the choices we make each day may feel like they are the products of well-considered decision-making, but they’re not. They are habits. And though each habit means relatively little on its own, over time they have enormous impacts on our health, productivity, financial security and happiness.


People have puzzled over our habits for centuries, but it is only in the past two decades that neurologists, psychologists, sociologists, and marketers have really begun to understand how habits work—and more importantly, how they change.


In The Power of Habit, award-winning New York Times journalist Charles Duhigg takes us to the thrilling edge of scientific discoveries to explain why habits exist, and how they can be changed—to transform businesses, communities, and our lives.

About the Author

About The AuthorCharles Duhigg is an American Pulitzer prize winning staff writer at the New York Times. He studied at Yale and holds an MBA degree from Harvard Business School. Charles is also a frequent contributor to This American Life, NPR, PBS News Hour and the Frontline. He had a keen interest in observing Habits years ago when he worked as a reporter in Iraq.

This book consists of three parts
1. Habits of individuals
2. Habits of Organizations
3. Habits of societies.

Take action and change your habits

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