Switch: How to Change Things When Change is Hard

How to change things when change is hard

Switch Change is hard. Nobody likes change, most of the time. We often fear it, or make excuses, or will resist as much as we can, even if they are just trivial.

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Change is hard. It doesn’t have to be.


We all know that change is hard. It’s unsettling, it’s time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal?

This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book.

They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behavior.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds—from the secrets of successful marriage counselling to the pile of gloves that transformed one company’s finances—the brothers Heath proves that deceptively simple methods can yield truly extraordinary results.

Switch: How to change things when change is hard



Switch Change is hard. Nobody likes change, most of the time. We often fear it, or make excuses, or will resist as much as we can, even if they are just trivial. And what’s even more confusing, is that there are some changes that we don’t resist, and accept happily, such as getting married, or moving house. What is the root cause behind this? Why can change be so difficult to implement at times? This Topline Summary has the answers.


A must-read ― Forbes

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